Tote Ireland

Tote Ireland operate pool betting services at race meetings at all 26 racecourses in Ireland. Profits generated by Tote Ireland are returned to horse racing for the improvement of the industry. Tote Ireland is a wholly owned subsidiary of Horse Racing Ireland.


Tote Ireland required the services of a company to manage the re-branding of their retail facilities at racecourses around Ireland (Republic of Ireland & Northern Ireland). This involved the replacement of signage, installation of new signage, logos, wrapping of walls/pillars/countertops, manufacture of mobile point of sale units, supply, and fitting of related items such as protection screens, pen holders/docket holders/poster frames etc.




Provide signage, interior branding, totems and vehicles to be wrapped with Tote branding.


Project Management, Site survey’s, Signage manufacture and installation, Feature wall branding, Design and manufacture mobile point of sale Kiosks.

From the first site survey through to design, right through to production and the final installation. You can trust us to collaborate proactively with you at every stage, keeping you informed to make your project a great business success.

In 2020 Tote Ireland agreed a new strategic alliance with the UK Tote Group which sees the Totes in Ireland and Great Britain collaborating to bring new pool betting innovations to Irish and British racing fans. This started with a new website – – which offers Tote Guarantee (Best Price Guarantee) on every Irish and UK race. This alliance prompted the full rebrand of Tote Ireland on course facilities.

Every Racecourse is different, this project shows the flexibility of Universal Graphics and our range of skills, which can be applied to any environment. Feature wall graphics had to be installed on many different surfaces with various adhesion characteristics. This highlights the dramatic effect of using the right materials; it also shows the importance of colour management and consistency across a project.

The Results

Tote Ireland aim to provide the highest standards in racing, Universal Graphics aim to provide highest standards in Branding Your World.

These facilities are open to the public and ensuring the proper fire certification for all materials used is critical. The bespoke mobile POS kiosk units were fully designed and manufactured in-house. This required innovative thinking while keeping to brand guidelines, and close collaboration with the client to manage costs.

Buildings, venues, and retail facilities are a great canvas to make your brand stand out. Many well-known brands trust us to create striking graphic displays for them in both internal and external environments: from feature wall graphics that enhance a working environment to large-scale building wraps that get a message in front of your customer.