Monaghan Mushrooms

Monaghan Mushrooms was founded in 1980 and is now one of the largest mushroom producers in the world. The company’s global scale and vision has led to their success, and we believe that their rebrand will enhance and further their successes.

Brief

Universal Graphics, in collaboration with Neworld agency, were tasked with the extensive rebrand for Monaghan Mushrooms in both the UK and Ireland. This project included the complete rebrand of new and existing fleet, providing all signage and interior office branding.

Year:

2020-2021:

Requirements:

Provide signage and interior office branding for quarters in both Ireland and UK.

Skillsets:

Vehicle wrapping, Interior branding, Signage.

Monaghan, formerly Monaghan Mushrooms, are one of the largest mushroom producers in the world.

In 2020, Monaghan undertook an extensive rebrand in both the UK and Ireland. Universal Graphics were proud to successfully tender for the companies rebrand, including signage, interior branding, and new and existing fleet branding.

Nearly 20 years earlier, Monaghan were one the first to apply full colour digital wraps to their trailers. The company believed then, as they do now, in the impact of visual branding. This time around, Universal Graphics had the privilege of working in close collaboration with New-World agency for this project, and together we feel extremely proud of the role we played.

Text that reads "Sustainability is at the very heart of everything we do"

The Results

We wanted the design to reflect our business, simple yet powerful, and we are proud to say that Universal Graphics delivered to our expectations. Universal Graphics offered good creative thinking coupled with the ability to deal with pressure and most importantly they are a good team of people to work with over many years of various brand projects.

Kate Scott, Group Marketing Manager

Monaghan have stayed close to their roots, with local ties and global ambitions.

The imagery and branding created evokes the essence of Monaghan brand. It reflects the natural product and family values, with fun colours, that still have earthy undertones. Monaghan’s motto is that “Mushrooms are one of nature’s most perfect sources of nutrition”, and we believe this is reflected in the company’s re-brand.

Our work speaks for itself and highlights the multiple capabilities of Universal Graphics in Branding Your World.